However, it is impossible to take into account every piece of customer feedback. Occasionally, your esteemed consumers will have different perspectives or ideas, or their requests may not be feasible. The first step in incorporating feedback into your product development and marketing plan is to properly gather, analyze, and apply insights.
Let's begin by discussing product feedback, how to gather it, and what to do with it.
How does product feedback work??
Insights, viewpoints, suggestions, or complaints about your product are product feedback. Product feedback enables your users, customers, and prospects to discuss your product's positive and negative aspects.
Feedback on products is often gathered through surveys and interviews, but it can also be submitted through social media, third-party review sites, support team interactions, reviews, and questionnaires. Make sure you're getting opinions on your product from a variety of sources when gathering feedback (we'll go into more detail about how and where you can do this in a moment).
Although gathering and analyzing customer feedback on products should be a continuous process, there are some circumstances in which doing so is more crucial than others. Assume, for instance, that you're rolling,
releasing a new product, or want to alter one that already exists substantially. In that instance, involving clients and end users can improve your chances of producing something that works.
The Value of Collecting Customer Feedback on Products or content-
Making more intelligent decisions about developing, branding, and marketing your product is made possible by gathering product feedback. Product feedback can help you with the following:
- By implementing updates and modifications that meet the needs and expectations of your customers, you may enhance your user experience.
- By concentrating on developing features or product updates that your people demand, you can save time and money.
- Reduce the number of faults or mistakes made when introducing new product upgrades or enhancements to increase team productivity.
- To satisfy the most pressing needs of your users, give priority to certain enhancements and new product launches.
- To make wise strategic choices, you should better grasp how your product stacks up against the competition.
- To better meet the wants and preferences of your prospects, revise your marketing and sales methods and messaging.
Product Reviews: Unsolicited vs. Solicited
You probably picture doing an interview or conducting a survey to directly ask your users how they feel about your product when you think of getting product feedback. Even while this is a fantastic approach to acquiring information, there are many more ways to get input.
Product reviews may be regarded as solicited or uninvited.
Any information gained from speaking with your clients directly is considered solicited feedback. Unsolicited feedback is commentary from independent platforms, review websites, or other places where users have chosen to post their opinions without being asked.
Later on, we'll go into the various sorts of feedback. However, it's important to comprehend why both requested and unrequested product feedback is necessary for obtaining a comprehensive picture of how your product is perceived.
- Taking a comprehensive look into how people perceive your goods. solicited comments Solicited feedback enables you to elicit detailed information about your product by posing targeted questions to your users. Surveys, user interviews, focus groups, and other methods are frequently used to solicit feedback.
- unwelcome commentary. Because users are voicing their ideas without anticipating that the company will read them, unsolicited feedback has the potential to be franker in its comments than solicited input. Unwanted input, on the other hand, necessitates users taking the initiative to post their ideas.
product reviews types
The most typical product feedback categories, including both requested and unrequested comments, are listed below
- Customer satisfaction polls -Users receive customer feedback questionnaires to provide input on certain features, tools, or product components. These surveys can be delivered during focus groups or interviews, emailed via email, or incorporated into the platform. Instead of merely getting a broad opinion or insight, surveys provide you the chance to get answers to particular questions. Users may quickly and easily complete surveys, which encourages them to respond when you request feedback
- Focus groups and client interviews- A focus group or interview is a more thorough technique to gather customer input on a product while maintaining editorial control. Your users would interact with a product or feature and offer thorough (typically vocal) feedback during an interview or focus group. Face-to-face (or digital) communication allows you to delve further through user feedback to elicit clarification or elicit more detail about consumers' original viewpoints. Focus groups and customer interviews offer the chance to ask follow-up questions, which can be challenging in surveys.
- Product analytics monitors- how customers interact with a product and provides data-based feedback. With the help of product analytics, you can determine how much time consumers spend with your product as well as which features they interact with most frequently. Because analytics adds numerical data to the information that customers offer, it can be a great tool to support surveys or interviews. However, analytics calls for specific inferences about what the data means. As a result, it's crucial to always provide additional feedback forms to support your hypotheses. Product teams may design and evaluate in-app experiences using tools like Datarate to get analytics-based feedback on how effectively their features and flows are being adopted and where friction points are occurring.
How to Gather Excellent Product Reviews?
Here's how to begin gathering good product feedback and creating a feedback loop for your product.
- Define objectives and targets for feedback - product feedback gathering shouldn't be a passive process. To get results from your product feedback loop, you must first outline your goals and objectives. It is impossible to take into account every single user's feedback. Instead, you must decide which issues or crucial characteristics to include are the most prevalent. You'll need a sufficient sample size of feedback to base your analysis on. Decide how much input you want to get, from whom, and in what format.
- Pose the proper inquiries- Asking the correct questions when seeking feedback is crucial to gathering the required data. Identify the questions you're asking and the results you hope to get from each one. A good way to start is by asking general questions like how much the user appreciates the product. However, you should ask questions that encourage people to disclose if you want to learn more specifics about how they use the product, which features they employ, or what they want to see from the next product releases. Use a balanced mixture of ranking, multiple-choice, and open-ended questions. Keeping surveys straightforward and simple to complete might enhance the likelihood that users will reply, but giving respondents the ability to elaborate on their responses can provide you with more thorough data.
- Utilize a range of feedback sources and techniques- Use a variety of channels and techniques to gather input. Surveys are a fantastic place to start, but you should also check out social media, forums, and other websites to obtain a more complete picture of the thoughts of all your users. Recognize the factors that cause people to use various channels for feedback. Users, for instance, unconsciously bias themselves to provide positive feedback when doing so in a medium that is under the control of the product team they are reviewing (i.e. in an NPS survey or customer interview). On independent platforms like review sites or social media, they might offer more frank, critical commentary.
- Allow natural feedback- To develop Sometimes, encouraging consumers to give feedback is helpful, but natural feedback is more likely to be sincere. Users provide better insights and more thorough opinions when they are given the option to do so whenever they are ready. Create channels that enable users to communicate when they're ready, but it's acceptable to set up a plan to encourage users to offer feedback. Leave the door open for dialogue unless you're specifically asking for input on anything. users can provide comments immediately inside your application using a great hybrid approach. With the help of a digital adoption platform like Datarate, product teams can create and analyze in-app experiences while also encouraging users to give feedback in real-time via embedded feedback forms.
- Transform suggestions into actions- Don't allow the gathered feedback merely sit around collecting dust. You must take the consumer feedback and turn it into suggestions for how to modify or enhance your product. Users may see that their feedback has been considered by creating a product roadmap page that lists all your upcoming upgrades and plans and that you intend to make adjustments to address those issues quickly.
Remember - You must take full advantage of the product feedback you've gathered. While it's important to hear what customers have to say, you're really missing out if you don't use that information to update and improve your product strategically. Gathering input, evaluating it to establish its applicability, and putting actionable items in place to solve problems or concerns are the first steps in the product feedback loop.